In the end, we will give you some great examples of successful companies using a price skimming strategy to increase their return on investment (ROI) and sell their products at the best price for them.
In the following paragraphs, we will define price skimming, explain how it works and when is it appropriate. Trust us, that tech company calculated your steps and counted on them in their pricing strategy. In both cases, you witnessed price skimming. You simply liked the idea of being among the first who put their hand on this cutting-edge technology. On the other hand, if you are a tech enthusiast, you probably bought something on the launch day or even preordered it, not caring about the price. There was, probably, a moment in your life when you saw that amazing product announcement but the price was too high, so you said to yourself “ok, I will wait for a few months for the price to drop and then buy it”.
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